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“Stop believing that video marketing is a separate entity or optional for your business, ” says James Widmore, an expert in video marketing. “Video is an effective form of communication that should be integrated into every aspect of your current marketing efforts.”
Whatever plans, strategies, or goals you set to promote e-marketing in your company or business, they will not be effective as required, or appropriate, unless it is headed by video marketing which is now considered one of the most common forms of content marketing, experts in digital marketing consider that video marketing will continue to rise in the coming months as one of the most influential trends, according to many statistics, the most important of which are:
- By 2020, online videos will make up more than 80% of the total traffic of Internet users.
- 78% of people watch videos online every week, and 55% watch videos online every day.
- 55% of people care closely when using videos – more than all other types of content.
- According to Google, 40% of millennials trust video content on YouTube; And 60% of them say that the videos they watch have changed their worldview.
- Users watch over 500 million hours of video every day on YouTube.
- 100 million hours of video are watched every day on Facebook.
- 500 million people watch videos on Facebook every day.
- Snapchat users view 10 billion videos every day.
- 82% of Twitter users view video content on Twitter.
If you are thinking of starting to use video marketing, or want to improve your performance in this area, in this article we will provide you with 10 tips to help you with that.
Types of Video Marketing
Video marketing includes many types that you can use as part of your digital marketing strategies, including:
Video blogging: or visual blogging, a form of blogging in which the video is the tool in which ideas can be presented, where most or all of the content is in the form of a video.
Video interview: This type is used in video marketing to conduct video interviews with influencers or experts to talk about products, services, or decision-makers in the company.
Educational videos: Provide educational materials useful to the public, certainly related to the services or products that you offer, often as a means of explaining how to use a product or service.
Presentation video: Presenting information, data, results, and research in the form of a presentation, but instead of PowerPoint or other tools, but using the video.
Product demo and reviews videos: In this type, videos are created to demonstrate a product, or experience its use by a customer or an influencer, and provide comprehensive reviews on it.
Customer testimonials: In this type, it is possible to provide a picture material to share customer experiences or testimonials about the product. Toothpaste brands, for example, use this type frequently.
Live broadcast recordings: transferring events or events from a brand-sponsored live broadcast on one or more social media platforms: YouTube, Facebook, Twitter, etc.
Video ads: They include videos to promote or market a product or service, much like TV ads, but the difference is that they are published on the Internet and are shorter in terms of duration. There are many tools that can create short video ads and FlexClip could have a spot on the top list. It is a very easy-to-use online tool for making short videos for business, social media and personal life.
10 Tips to Succeed in Video Marketing
Create the content people want to watch
Videos are flowing to all social networks every fraction of a second, and there is a great race towards attracting users’ attention, if you are in content marketing keen to provide strong, attractive, and useful content with the same rule that applies to video marketing, focus on the value you provide to your customers.
The video consists of three basic elements, which are content, image, and sound effects, it is necessary to integrate the quality of the three elements to provide professional marketing video content, make every effort to ensure that the video is produced in high quality that users enjoy watching and sharing with their friends or even download and keep it, and remember that 90% Of people today trust colleagues’ recommendations about company announcements.
The beginning is pivotal
The first 10 seconds of a video is enough to get users to continue watching it or turn it off to switch to other content, according to research by Visible Measures, 20% of viewers will give up watching the video in 10 seconds or less. Attractive and interesting enough to attract them.
Don’t sell, add value
You can use promotional videos for your products or services directly, but the most influential videos are those that add something new, value or information to viewers instead of focusing clearly on the product and its benefits.
Make it short
Users on the Internet do not have much time to watch long clips, in addition to the constant flow of information, and the huge crowd of clips that they encounter on every platform, so experts advise that they should focus on creating short, beautiful, effective, and useful videos instead of long ones, remember that The ideal length for a video today is around one minute, and the longer your videos, the higher your stopping rates.
Make it compatible with the mobile
During 2018, the number of mobile phone users reached 5.135 billion , an increase of 4% year-on-year, with the increasing number of people using mobile devices to browse the Internet, it will be necessary for the videos to be compatible with smartphones, and can be downloaded and enjoyed on mobile devices.
Improve the visibility of the video
Just as you strive to improve your written content on search engines, it is essential that you also strive to improve the visibility of your video on search engines by choosing a motivating title that carries the most searched keywords.
Be the merrier
Users do not want to watch a boring video, in return, users prefer fun, interactive videos that contain humor and innovative or inspiring ideas.
Use the call to action
Like other forms of content, users must know exactly what you want from them after they finish watching the clip, by using words that urge them to take a specific action, such as: visit our website, subscribe to the channel … etc.
You should not only design a beautiful, useful, or fun video, you should share the video widely on social networks and on your website and ask your followers to share it, in order to achieve the expected results, record the widest spread and lead to more promotion.
Do you have other video marketing tips? Share your tips with us in the comments as well.