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It is entirely understandable to be hesitant when it comes to marketing strategies in general, as it is often where the bulk of resources go no matter the company.

From online stores and services to something as specific as video game publishing, marketing is where the lion’s share will be. The worst part is that traditional marketing can be such a hit or miss venture that it is no wonder why so many companies are intimidated at the prospect of digital marketing.

Fortunately, quality companies such as digital marketing agency Phoenix can make things much easier to handle.

A good example to use would be search engine optimization (SEO) as a set of solutions that require plenty of experience, but not necessarily deep pockets. A company does not have to pay exorbitant amounts to make use of SEO solutions, and the same can be said for digital

Spending a lot of time on Facebook and worried about privacy issues especially about your personal information? Go Ahead, This article is for you!

If you share everything on social media, like your personal details, photos, and location information, Facebook is keeping an eye on your every activity. Facebook doesn’t need your camera or microphone access to know about you as it already has all the required information to spy on you. Most of the time it predicts your behavior through your location and activity posts that you share.

Though it is suggested not to share your personal photos on such social media platforms if you do you can take precautionary measures by using EXIF data editor to remove Meta descriptions and other information available with your photographs. If you use the best EXIF viewer, you can find out information like location, geotag, a device used, time

In building a strong brand that can scale effectively, you need to leverage different digital marketing tactics. However, you have to remember that some digital marketing metrics may be more important than others.

Narrowing down your reporting to include the most relevant key performance indicators (KPIs) will reflect what digital marketing campaigns’ success looks like for your brand.

Reviewing analytics and measuring performance should be included in the to-do list of business owners and marketers to improve the bottom line and increase their ROI. One needs to recognize that “clicks” offer an imperfect view of any digital marketing campaigns’ effect. Most people do not click on ads but still, find their way to a company website even without being subjected to paid advertisements.

How To Determine the Effectiveness of Your Digital Marketing Efforts

Putting together a measuring template can provide valuable insight. It is something you can