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Four Factors Explained – Information Technology Blog

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SEO or Search Engine Optimization is one of the most effective marketing strategies, primarily employed by online businesses. SEO helps to improve the quality and quantity of organic traffic to a website or a webpage. The process attempts to study how a search engine works by evaluating the queries and keywords, preferred search engines, etc.

As the web pages that top in the Search Engine Results Pages or SERPs will be the most visited ones, SEO tries to increase their visibility and improve the SERP rank. Several international SEO services are available worldwide that help small and big companies in global digital marketing.

Getting at the top of SERPs is one of the most crucial steps to get high reach for your page. Various factors determine the ranking of a website or a webpage on the search engine result page.

Bounce Rate

Bounce rate is when people enter a website and bounce back or leave it without clicking on other pages. The website’s home page should be equipped to serve its visitors’ varied interests, making them visit other pages within the website. But the bounce rate is not always an indicator of the effectiveness of a website.

In sites providing information about a particular subject like a dictionary entry, the intention will be fulfilled by viewing one page. Also, in the case of eCommerce websites, effectiveness is measured based on the purchases made.

Keyword Density

Keyword density is the rate of appearance of the search term or phrase on the web page. If the keywords are appropriately used, the page can top the list of search results.

The optimum keyword density is considered to be 1 to 3 percent, and exceeding that will be regarded as search spam or spamdexing. Spamdexing or black-hat SEO in digital marketing is manipulating the search engine indices, which is often deliberate.


Optimization of metadata will lead to better results in digital marketing. Metadata is a short description of your brand that provides a glimpse of what you are offering to your target audience. Metadata provide search engines with information about what is there on your website. It helps to increase the visibility, quality, and quantity of organic traffic to the website. Metadata is of three types: title, description, and keywords.

As the title and meta description appear on SERPs, it is necessary to make them clear and concise. This will induce users to click on them without fail. Keyword metadata helps yield better search results if it contains keywords related to the website’s content.

Social Media

Social media is an effective means to increase traffic to your website. Increased social media traffic indicates that the web content is in high demand. It also indirectly helps in improving the ranking of the web page. Though social media traffic is not considered an index of SERP ranking, many of the top rankers happen to have a great social backup.

SEO and social media marketing should go hand in hand to increase visibility and increase organic traffic to the website. It can also connect people searching for similar things and ensure that content is delivered to the right person.

Keeping these things in mind, you can widen your online business with the help of SEO agencies.

International SEO in digital marketing, online advertising, and social media marketing proves to be the most effective way to get visibility and recognition in the online business world.

Author’s Bio: Steffy Alen is a copywriter and content strategist. She helps businesses stop playing around with content marketing and start seeing the tangible ROI. She loves writing as much as she loves the cake.