In case you’re jumping into inbound marketing, or simply hoping to build the adequacy of your computerized promoting technique, you’ve presumably discovered HubSpot. As the Inbound way to deal with advertising and deals has turned into an undeniably well known and successful strategy for business development, it’s nothing unexpected that there’s a plenitude of instruments that are accessible to advertisers.
Settling on which apparatuses to utilize, making sense of on the off chance that they can cooperate, and actualizing them can be a battle. This is the point at which you begin to experience passionate feelings for Hubspot, in light of the fact that it’s every one of your apparatuses in one stage. The stage is planned as a one-stop-shop to enable you to execute Inbound marketing from start to finish, supplanting those different showcasing apparatuses. HubSpot’s advertising stage is for making and advancing purchaser driven substance utilizing the accompanying highlights.
Hubspot’s CMS Pros and Cons and How it can Benefit your Business
HubSpot is a one-stop-shop where you can find multiple tools with lots of marketing features. More than 24,000 clients are connected with HubSpot every week.
HubSpot CMS stands for content management system, and it is a standard version of HubSpot’s content optimization system.
If you are looking to merge your website and marketing efforts, HubSpot CMS is the best platform. It has a feature-rich content management tool that helps to grow your company, providing a fully-integrated and user-friendly solution for all marketers.
What is HubSpot CMS?
HubSpot CMS offers a variety of options and brings everything you are doing for marketing to grow your online presence in one easy-to-use panel. You can manage a web site, do A/B tests to examine what’s working and not, and receive clear analytics from one system.
HubSpot Development
HubSpot CMS is the brains of your website and controls the visitor’s experience. Some functions of HubSpot CMS include:
- Website design
- Website content
- HTML
- Security
- Personalization
- Website performance
- Analytics
- Social media integration
CMS can integrate with off-site ads, customer relationship management system (CRM), email, and marketing tools.
HubSpot CMS Benefits
Combined Publishing
HubSpot CMS merges all publishing tools in one. It is the best way to market your business on a small budget and with limited experience. In combined publishing, you can edit, test, and integrate your pos and combine social tools with email and simplify the marketing.
Responsive By Default
HubSpot templates utilize a drag-and-drop style manager tool and is responsive by default. You can also edit or customize custom-coded templates and do some lightweight CSS.
Smart Content
Smart Content is a great feature of HubSpot’s CMS. You can personalize content and CTAs on your site dependent on the behavior and from the details of your target contact and audience. You get better conversion and a better user experience.
Contact List Membership
Contact List Membership allows you to split contacts into segments.
Anonymous Personalization Options
HubSpot now offers anonymous personalization tools as well. These tools can allow you to gather anonymous information and personalize your content and workflows based on your audience’s needs.
With this, you can customize content for mobile users, customizing CTAs, use location to highlight different offers, and customize content based on referral source, such as social media websites/apps
Google AMP Support
AMP stands for Accelerated Mobile Pages and in a nutshell, if you insert special markup on your pages, Google will load them instantly on mobile devices, providing the searcher a fast experience.
Google gives more value to AMP pages and ranks them higher in comparison to non-AMP pages.
Built-in CDN & SSL
WordPress and alternative systems do not have two valuable components by default: content delivery network (CDN) and SSL. With HubSpot, you get CDN and SSL.
Security through Obscurity
Compared to WordPress, which is a prime target for hackers, if you’re not managing your site or performing upgrades, you will have to deal with many exploits. HubSpot CMS is managed and security is taken cared of for you.
Challenges with HubSpot CMS
Pricing for HubSpot CMS for marketers and is quite high at $270-900 a month.
Design Manager & HubL have a learning curve, as the CMS is quite different from any other content management tool you have used. Even for knowledgeable internet developers, it’ll take some time to learn.
Things you will need to educate yourself on include the following:
- Hubspot web design
- Hubl template language
- Design Manager
- HubSpot FTP
- Content Staging
- Templates vs. coded files
- Domain stylesheets vs. template stylesheets vs. page stylesheets
- Custom modules vs. global modules vs. global groups
HubSpot CMS Currently has a Limited Plugin & Theme Ecosystem
While there are some tight happening page templates within the marketplace, you will struggle to find full site themes worth going with.
With WordPress, there are thousands of high-quality WordPress themes to choose from. Same with plugins, WordPress community blows out the HubSpot selection which is tiny but growing.
If extra plug-n-play functionality (membership, forums, checkout, analytics, etc.) is in your plans, HubSpot CMS is at a disadvantage.
Backup & Recovery
With HubSpot you have to manually export your content from the CMS, but backup and recovery features are very limited.
Conclusion
While you have to pay big bucks for HubSpot CMS, you get a lot of capabilities and quality of life improvements. HubSpot CMS is managed and has a dedicated development team, and continuosly provides support and service for marketing best practices.
HubSpot is nice for a less tech-savvy business owner who desires a secure and flexible all in one website and marketing solution.
