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Every UX/UI design team that cares about their product includes A/B testing in their workflow. While UX design companies can afford to hire a UX analyst for that, freelance specialists and designers who work in smaller agencies have to do it by themselves.
The collection of tools from this post will help you to conduct A/B testing even if you haven’t done it before. It can be useful not only to qualified designers but also for marketers, business owners, and art directors who want to improve the usability of their mobile app or website.
Top Testing Tools for a UX/Ui Designer
Explore user-friendly tools that allow you to conduct A/B testing the easy way. Some of them are free, while others are available by subscription.
The service analyzes your website and prepares a report that includes nine performance indicators. One of the coolest features of Unbounce is that it allows you to duplicate an existing page with one click and then make changes in the visual editor. Another thing is that it helps to customize pop-ups.
The lowest price starts at $79 per month when paying for a whole year. There is also a 14-day trial version for all tariffs.
This tool mainly helps with conversion optimization: it collects metrics from different sources, allowing you to track the actions of visitors and develop personalized content. You can set conversion goals and track their progress. However, it also enables you to make changes to the webpage in a visual editor without knowing how to code and test it.
The GROWTH tariff costs $349 per month; the price of the rest should be discussed with representatives of the service. They offer a 30-day trial period.
Convert allows you to conduct A/B testing, split testing, and multivariate testing. It provides a visual WYSIWYG editor. You can make any changes to the landing page or website you’d like. This tool makes reports, taking into account CTR, AOV, RPV, ROI, and other metrics. You can automatically stop the testing when the metrics reach the desired value.
The minimum price is $ 599 per month when paying a year in advance. There is a free trial for 15 days.
This website gives you the possibility to test your landing page and optimize it for higher conversions. It even detects fraudulent clicks received from different traffic channels. Clickthroo also provides a site builder where you can design your landing page from scratch or from templates.
You can use it to set up an advertising campaign from your personal account and perform split and A/B testing. There are five tariffs to choose from.
Ion Interactive helps you create landing pages using templates. You can also use it for the fast A/B testing of landing pages that you have already created in three clicks. It allows you to segment traffic, select its sources, and report on the conversion result in a clear and easy-to-understand way. The price must be discussed with service representatives.
This website integrates with third-party sites and CMS: WordPress, Google Analytics, PrestaShop, Drupal, and others. It offers A/B testing for landing pages, split and multivariate testing, and funnel testing.
It displays the current situation in real-time, but the price needs to be discussed individually. You can request a demonstration of the product, and they will show you how the service works.
This tool creates landing pages on Facebook. It provides a visual editor for the development of landing pages, and there are templates for different business categories. There are many other tools: autocomplete forms, welcome letters, analytics, the countdown on pages, and so on. It allows you to implement dynamic content – replacing the content on the page, depending on the ad that the user clicked on. It costs $49 per month, but when paying for the whole year, it becomes $16 per month. There is also a free 14-day trial version.
If you’re looking for a tool that allows you to optimize and automate the entire process of user interaction, then Optimizely is the place where you can experiment with different possibilities. For example, you can place online chats and payment forms directly on the landing page.
It is also possible to use the service for A/B testing. It segments traffic by cookies, devices, geolocation, browsers, and other parameters.
Send a request on the site to find out the price, as it is calculated individually for each tariff.
In addition to A/B testing using the Experiments tool, Google Analytics offers detailed analytics regarding user behavior on the site. It generates detailed reports, can integrate with CRMs, and automatically determines which users can be the most profitable. The system is free.
Do not chase the most comprehensive possible functionality, but choose a service, focusing on your tasks. There are plenty of platforms online that offer a wide range of tools that help the UX/UI designer make better products.