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With an average of more than 1 billion users, Instagram gives you a dramatic scope to market your business. This possible reach of your brand has even risen in recent years. Instagram is one of the most important social networking sites for engagement towards your target audience. It will enable you as a brand to communicate with your customers. It is visual, simple, and it’s appealing to younger generations than other social media channels.
This social media platform is not just about posting photos. In addition to giving your audience compelling images, you can make a profile that emphasizes your brand’s purpose and intention. It can become an avenue to showcase your products and gather sales. Instagram may seem limited, but it is a useful instrument in your digital marketing strategies to improve your bottom line.
Ways To Use Instagram in Marketing Your Business
To have success in using Instagram to market your business, here are some ways you consider doing for your brand.
Have A Business Account
When you join Instagram, you can pick if your account will be a personal account or a business account. Having a business account is perfect because it helps you access statistics and link your account to your Facebook profile. It also allows you to conduct paid ads and make it easy for followers to reach you. Starting with a separate business account is key to creating your brand identity and helping you strategize. You will also be able to incorporate all of our Instagram marketing tips for your businesses.
A business account allows you access to functionality that you cannot use on a personal profile. The creator’s account has its collection of incentives for influencers and content owners. As for most advertisers and business owners, the business account is where you can use these advantages.
Optimize Your Profile
If a customer visits your Instagram page, the first thing they will see is your bio. The first step to capture the interest of your target audience is to have an integrated profile. If your guests don’t like what they see on your bio profile, they’re more likely to abandon your account.
Start with your username. Keep it memorable and quick to read. You will also need to focus on your profile picture since it will catch people’s interest. Ensure that your business image or logo is visible even though it is only positioned in a tight, cropped circular space. Thus, you must remember that it is also essential that you have a well-done bio. It can give the visitors a clear voice because they will clearly understand what you’re trying to tell them.
Avoid Hard Selling
Social media marketing is about creating your tribe or community for your brand. However, to make these tactics work for you, you need to provide valuable knowledge to these people. By employing soft selling strategies instead of hard-selling initiatives, your audience will influence their readiness to purchase.
Stop selling hard on your social media posts. Most social algorithms were built to give consumers the best experience. Thus, they provide a higher priority to material that they consider to be good content.
Interaction is the secret of winning in the Instagram algorithm. It earns you brownie points inside the algorithm and gives your posts more reach and exposure in the news feed. Furthermore, hard-selling creates a distance between your audience and your marketing efforts on Instagram.
Use Professional Photos
The power of product images has always been vital to online shopping. Instagram’s visual network brings that power to the next level. Figures show that 67% of buyers agree that quality photos are essential in their purchase journey.
However, you should note that posting product photos after product photos will only come off like a salesperson. Instagram is not the avenue for straight promotional pitches. It is a social marketplace that generates traffic that translates into revenue. Your images should be compelling and can catch the attention of your intended audience.
Do not use a rough crop or distorted shot that lacks the points of professionalism. Remember the square shape when selecting a frame. Otherwise, the complete appeal of a photo might be lost in the feed. Make sure your photos represent professionalism. That means they’re going to need to be of good quality. That will not only gain you leads but will also help boost your reputation as a trustworthy brand.
Write Compelling Captions
While Instagram is a visual social networking channel, it does not mean that you should ignore your captions. Your brand voice is just as vital as the look of your brand. Like your graphics, it is intended to be consistent across blogs.
Instagram captions can be up to 2,200 characters long so that you can use them for anything from easy read to thorough storytelling. However, only the first two lines of text appear in the news feed. Since people prefer to skim the caption rather than read them carefully, you want to get all the exciting stuff in the first two lines.
Always Engage With Your Audience
If you want to be involved with Instagram, you have to be involved, too. Posting quality content is fine, but if you ignore feedback and never connect with any of your followers, your Instagram marketing will never succeed.
At the least, respond to comments that users post on your feed. But also search for famous accounts in your niche, join them, and like and comment on their stories. Present yourself and your brand in a non-promotional manner.
Instagram is an essential social media channel that will help you captivate your fans, expand your visibility, and increase your revenue. More just a social media networking platform, it is now a full-blown online retail channel that transforms the way consumers have their buying and shopping preferences. It plays a significant role in social media marketing that has a substantial influence on the business world. Missing Instagram marketing means that you’re losing many chances to expand your business, captivate your following, and boost your additional revenue.
AUTHOR BIO: MARICAR MORGA – Maricar worked as a marketing professional for almost a decade and handled concerts, events, and community service-related activities. Leaving her corporate job for good to pursue her dreams, she has now ventured into the path of content writing and currently writes for Softvire Australia and Softvire New Zealand. A Harry Potter fan, she loves to watch animated series and movies during her spare time.