The wireless headphone industry is set to have a big year. According to a recent report from Counterpoint Technology Market Research, this industry is on a path of 83% growth and 238 million units in 2021. That’s a lot.
Liz Lee, a senior analyst at Counterpoint Research, says that this highly optimistic prediction is based on a few well-established trends. One is the unstoppable trend of removing the audio jack from devices. Plus, mobile media consumption is also rapidly expanding, which also significantly drives wireless headphones’ demand.
When it comes to market share, Apple’s Airpods is still the leader, they command about 29% of the market. Xiaomi ranks second as it has a market share of 13%, trailed by JBL and Samsung with a market share of 5% each. Jabra, Jlab, and QCY each have a 2% market share. The top 10 list of most popular TWS brands is complete