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It is entirely understandable to be hesitant when it comes to marketing strategies in general, as it is often where the bulk of resources go no matter the company.
From online stores and services to something as specific as video game publishing, marketing is where the lion’s share will be. The worst part is that traditional marketing can be such a hit or miss venture that it is no wonder why so many companies are intimidated at the prospect of digital marketing.
Fortunately, quality companies such as digital marketing agency Phoenix can make things much easier to handle.
A good example to use would be search engine optimization (SEO) as a set of solutions that require plenty of experience, but not necessarily deep pockets. A company does not have to pay exorbitant amounts to make use of SEO solutions, and the same can be said for digital marketing. Here are just some digital marketing strategies that do not break the bank!
Getting used to optimal posting schedules
When it comes to social media marketing, one of the most neglected aspects is the schedule of the post. However, timing is everything in social media, as the timing could dictate whether or not the post gains any traction. It can be especially crucial for new businesses, where an understanding of timing and time zones could potentially make or break their company.
No matter the choice of social media platform, there is always an optimal schedule to use depending on the target audience. An understanding of when to post content will ensure that the posts always reach potential clients.
The use of social media in general
For most startups out there, digital marketing can be quite intimidating due to the aforementioned costs. For a company that does not have enough resources to get around, it can seem almost impossible to get an effective marketing strategy off the ground. Fortunately, the use of social media does not necessarily come with a huge price tag. As a matter of fact, it does not come with a price tag at all!
For example, a business owner that has yet to get things started can still build hype with the help of a social media account. They can use friends and family to help spread the word, which in turn could provide a steady revenue stream when the business gets started. Even those who might not necessarily be interested in the products will still keep an eye out for a new business. A social media account is entirely free, and it helps provide the foundation of any digital marketing tactic.
The aforementioned SEO solutions
Search engine optimization is perhaps one of the most effective ways any business can gain influence and clout early on. It involves the use of specific tactics that can boost rankings in Google, and the best-practice methods involved can help just about any company remain disciplined and consistent when it comes to digital marketing. SEO solutions can be as cheap as five hundred dollars a month for many agencies, which is why many startups make use of SEO as early as possible. The best part about utilizing SEO is that it can help build a foundation for the company to grow.
There are also digital marketing solutions that require a financial barrier of entry but can provide quick results, such as the pay-per-click (PPC) model. While it might require an initial payment to set up a PPC account, the fact that the business will be in paid results is often rewarding enough. There is also the added advantage of data gathering that can help most companies handle SEO solutions on their own.
Smart use of content marketing
As far as digital marketing tactics that do not hurt the wallet, smart use of content marketing can help in a variety of ways. For example, most company owners are well-versed in their products and can likely write an informative blog about the matter if they want. If the user wants to save money and take advantage of content marketing, they can start slow by writing articles and blogs in their spare time involving their products and services.
Considering the fact that some online users want to be encouraged when it comes to purchasing products, it is not a wasted effort. Blogs and articles also make perfect landing pages, which is excellent for link building.
Go for social media influencers still on their way up the social ladder
One of the most common social media marketing tactics would be to utilize the help of a well-known influencer to help market a company’s products and services. While it is undoubtedly one of the best ways to gain brand exposure, not every company can get the attention of a well-known influencer. Instead, it would be a good idea to scout the platform of choice (preferably one with video streaming such as Youtube), and look for those that are building their subscriber base slowly but surely.
Not only will it be much easier to get their attention and get them to work with the company, but the contract will not nearly be as expensive as when the company gets the help of one of the most popular in the platform. It might not seem like the content creator is worth the effort, but there are some channels out there that connect with dozens of millions of subscribers — which means there is a lot of potential to get the help of a social media influencer for cheap and eventually build a supporter base in the social media platform of choice.
There are many different social media and digital marketing tactics out there that will not hurt the wallet, though it can be much easier to get the job done with the help of a skilled company such as the digital marketing agency Phoenix. It might take some time to get the ball rolling for some of the tactics, but the fact that a social media account is free provides plenty of opportunities to get ahead.