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In today’s world, most people across the globe carry and use their mobile phones from time to time. Whether it’s texting, calling, scrolling down some social media platforms, or browsing through the Internet, mobile devices are something they can’t live without now. This is one reason why businesses should step up with their SMS marketing practices to maintain growth in their organizations.
If you’re new to this concept, below are the six SMS marketing tips to try in 2021. Read on!
What is SMS Marketing?
In simple terms, SMS (short message service) marketing refers to the process of sending promotional or transactional campaigns through text messages. These text messages usually offer customers with alerts, deals, updates, and even time-sensitive offers. However, using SMS marketing doesn’t mean texting all your customers. It’s only intended for customers who agree to receive text messages from your business.
Moreover, using SMS marketing can be one of the ways technology can boost your marketing team and your overall campaign. Not only that, but it also comes with plenty of benefits, such as reaching your customers round the clock and maintaining a good working relationship with them for a long time.
Lastly, if you want to make sure it’s a great business decision, text marketers should get the most out of this type of marketing for driving leads, advertising, engaging customers and prospects, and boosting revenue.
What Are The Best SMS Marketing Tips To Try Next Year?
As the year 2020 is about the end, it’s time to reevaluate your digital marketing strategies and ensure you’re updated with the latest trends in this field. This is especially true if you’re adding SMS marketing to your existing marketing efforts.
To get started with this type of marketing, the following are the tips to consider in 2021:
Invest in a Reliable SMS Marketing Software
When it comes to SMS marketing, the concept of doing the process by yourself can never be a good idea. If you decide to type and send text messages manually and on your own, you better stop now to save yourself from further problems. Typically, typing hundreds of messages isn’t convenient, time-saving, and cost-efficient. Not only that, but there’s a high chance you’ll miss some customers or make typographical errors, which can potentially lead to misunderstandings among the customers.
Because of this, it’s best to invest in a great SMS marketing software, like Tatango, which can do all the work for your business. To make your text marketers’ lives much easier, try to look for a tool that can help them manage all your subscribers, auto-schedule your text messages, and measure the open-rate. With this SMS marketing software in place, you’ll be able to reach all your customers, as well as maintain optimized texts for your marketing needs.
Find The Right Timing
If you want to be successful in SMS marketing, one of the important things you shouldn’t forget is to get the timing right. For example, sending messages to customers in the middle of the night may not be a good idea as it may get your business number blocked and frustrate people forever.
Hence, if you want to avoid annoyed customers, be sure to find the perfect timing of texting your customers. To be safe, you can send text messages during day time as most of them are likely at work or awake to entertain your messages without annoyance. By doing this, you’ll be able to boost your business’s conversions and increase your revenue over time.
Know Your Customers
Just like other marketing strategies, using SMS marketing can be challenging, especially if you don’t know the people you’re selling to and the products you’re going to sell. For example, there’s no use to text a vegan customer about meat and other dairy products.
This is one of the reasons why you should know your customers better before making and sending a text message. To help you with this process, you may consider using a customer relationship management (CRM) to get valuable information about your customer base. This information can include their demographics, purchasing history, interests, and many more. The more you know your customers, the more you send the right message and achieve favorable results.
Add Personality To Your Messages
Typically, using formal communication for your SMS marketing efforts may not always work. Whether you believe it or not, you need to inject personality into your brand to effectively connect with your customers via text messages without getting annoyed and blocked.
Therefore, if you really want to personally get to your customers, make your text messages more personal by using a conversational tone and emojis. In most cases, your customers will appreciate if your messages don’t sound creepy or robotic.
Keep Your Message Short And Simple
Aside from personality, having a successful SMS marketing campaign means keeping the text messages short and simple. Generally, a long and boring message with no call-to-action link or button doesn’t captivate customers. If you want to get their attention, you should send text messages that are clear and straightforward.
In the world of SMS marketing, there’s no need to exaggerate text messages. Even a single sentence with the right combination of words and consistency can entice them to take action with your business.
Offer Value To Customers
When your customers allow you to text them about your business, then you should send them text messages that talk about offering something in return. This means offering value to them to make sure you can steal their attention, as well as encourage them to do more business with you. For example, you can text them about exclusive offers, coupon codes, discounts, freebies, and other relevant deals.
Remember, the more you offer value in your text messages, the more you make them feel valued. And, when this happens, your SMS marketing efforts will all be worth it.
Well, getting started with SMS marketing doesn’t have to be difficult and overwhelming. As long as you follow the tips mentioned above, you can make this tool more beneficial for your long-term business goals.
As the world is evolving, you should learn how to embrace the wonders that SMS marketing can bring to your business. So, start your planning now and get ready for a more successful business in 2021.