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An Honest Comparison Between the Two Marketing Channels

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SEO and PPC are different marketing channels and most organizations have dedicated resources for both of them. Organic traffic accounts for 40% of all trackable online traffic and paid search accounts for 28%. These numbers are just for trackable traffic and total up to 68% of the 90% traffic that comes to websites through search engines. Just looking at these numbers, you can easily deduce that if you want to tap into all of your potential traffic, you have to use SEO and PPC together. So why is the internet full of articles and videos that compare SEO and PPC and recommend one or the other? One word: resources.

Most organizations have a limited budget for marketing. Most measure marketing success by the increase in revenue generated by marketing campaigns. And doing PPC and SEO side by side can be costly. That’s is why business leaders

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Upcoming Android updates include third-party app stores and more

In light of the ongoing dispute with Epic Games and the difficulties of COVID-19, Google has announced several changes.

First of all, they decided to make it easier for developers to create their own app stores on Android devices. However, the new update is still a ways off and isn’t expected until the release of Android 12 next year.

At the same time, they mentioned that they already allow some Android smartphones to use an app store in addition to their own. They were referring to the Samsung Galaxy App Store.

The second part of Google’s recent announcement was about in-app purchases. Google announced its updated payment policy, which requires all developers that sell digital goods to process their payments through the Play Store’s billing system

Considering the current scenario, Google decided to allow developers to make their apps compliant with this new payment policy before September

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10 Tips for Finding an SEO Agency

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The procedure of hiring a good best seo agency and trusting your web presence with it is a laborious task. If you want to guarantee victorious results for your company, then you need to spend an adequate amount of time to ensure that your website is in the right hands, one that knows what strategic plans and leads are required for your website to excel.

If you narrow down the search to a good SEO agency, you should keep in mind that you consider them as an extended team, one that you can contact at any time of the day.

We know how important it is for you to entrust your resources into a brilliant SEO company.

Keeping your requirements in mind, we have listed a few criteria that will help you select from a host of SEO companies and also marking a sharp difference

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Here are your free Xbox Games with Gold for October 2020

September seemed to fly by, and now we’re back again with another month of free games for Xbox Games with Gold members. While the games available this month are standard for Microsoft in recent months – by that, I mean terribly boring – it comes at a time that Microsoft’s Game Pass continues to build value.

Now, I’m not here to say that Microsoft is purposely releasing super boring games to drive members to Game Pass Ultimate, which includes Xbox Live Gold, but, I mean c’mon, look at the free Games with Gold for October below.

Also, friendly reminder, you’ll need an active Xbox Live Gold membership to continue to enjoy these games.

Free Xbox Games with Gold for October 2020

You can watch the video above to see all four games available during the month of October, but honestly, I’m not familiar with any of them.

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How to Optimize Your Amazon Product Listings

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If you are selling your products on Amazon, you want to ensure that you are ranking well for Amazon searches. SEO often focuses on your main website on Google, which, of course, is vital.

Still, as an Amazon seller, you need to ensure that prospective customers found you on the same basis your search results appear on the first page for your specific keywords as this is generally where customers will make their purchases.

Amazon has its specific search algorithm, so you need to understand how this works as it is different from that of Google and other search engines. So, there are some Amazon-specific tips and tricks that you need to be implementing to ensure visibility on this global platform.

Amazon Search Algorithm

It can start to sound fairly complex when we start discussing such algorithms, but the bottom line with Amazon is that two key

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