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SEO and PPC are different marketing channels and most organizations have dedicated resources for both of them. Organic traffic accounts for 40% of all trackable online traffic and paid search accounts for 28%. These numbers are just for trackable traffic and total up to 68% of the 90% traffic that comes to websites through search engines. Just looking at these numbers, you can easily deduce that if you want to tap into all of your potential traffic, you have to use SEO and PPC together. So why is the internet full of articles and videos that compare SEO and PPC and recommend one or the other? One word: resources.
Most organizations have a limited budget for marketing. Most measure marketing success by the increase in revenue generated by marketing campaigns. And doing PPC and SEO side by side can be costly. That’s is why business leaders