Counterfeit goods run rampant across the internet. While there are certain markets, like shoes and clothing, that sell “replicas,” items that buyers know aren’t the real thing, many times counterfeit items are sold to unassuming buyers.
Even in the case of replicas, there is obviously still copyright infringement and other violations associated with the creation and sale of the product. Now, Amazon is using its mass amount of knowledge, data, and expertise to help the U.S. government’s National Intellectual Property Rights Coordination Center (IPR Center) prevent counterfeit items from coming into the United States.
Announced in a press release, Dharmesh Mehta, vice president, Customer Trust and Partner Support, Amazon states, “Amazon conducts investigations and sidelines inventory if we suspect a product may be counterfeit, ensuring our customers are protected.” Mehta goes on to note that the company is aware that counterfeit items are in more places than just Amazon