According to various numbers, projected by Forbes in 2017, networking at events fails to meet expectations of both buyers and sellers in trade shows and events. The main reason why networking scores much lower than business matchmaking is because most interactions are poorly designed thus making every interaction bereft of any tangible business value.
This is a hard truth. Most impromptu business discussions are beyond the scope of tactile business matchmaking that requires the use of efficient B2B matchmaking software. Search Engine Optimization Event networking often remains an unsuccessful