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Video is no longer the future; it’s the big thing right now. According to Oberlo.com, YouTube has more than 2 billion users worldwide and averages 1 billion hours of watched videos every day.
YouTube’s active user base is 25% of the world’s 7.8 billion population total. With the average person’s attention span lasting eight seconds, it makes sense that video is a prevalent force in the marketing world.
So how can we measure video performance? There are four important measurements that you should keep your eye on.
The Play Rate is broken down into this formula:
Number of times your video was Played/Number of Views the video generated = Play Rate
When a user is scrolling through the news feed and the video starts to play its preview, which generates a Play. When the user clicks on the video so they can watch it, that