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How To Measure Video Performance

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Video is no longer the future; it’s the big thing right now. According to, YouTube has more than 2 billion users worldwide and averages 1 billion hours of watched videos every day.

YouTube’s active user base is 25% of the world’s 7.8 billion population total. With the average person’s attention span lasting eight seconds, it makes sense that video is a prevalent force in the marketing world.

So how can we measure video performance? There are four important measurements that you should keep your eye on.

Play Rate

The Play Rate is broken down into this formula:

Number of times your video was Played/Number of Views the video generated = Play Rate

When a user is scrolling through the news feed and the video starts to play its preview, which generates a Play. When the user clicks on the video so they can watch it, that

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The best iPad stands to maximize your productivity

Okay, so you’ve finally done it. You are now the owner of the best entertainment, productivity, still-not-a-computer known as the iPad. Congratulations, you should feel good about your purchase.

The thing is, your iPad is only really useful when you’re holding it. Putting it down on the desk makes every little navigation tap a nightmare, and good luck using it to display recipes while you’re in the kitchen. That means you need a stand to make your ergonomic woes a thing of the past.

As with any buying decision, there is a lot of points to consider. Do you want a stand that also works when you are holding the iPad? What height do you want it to be at? Do you care if it matches the anodized aluminum body of the iPad?

Whatever your needs, we’ve gathered the cream of the crop of iPad stands that are on

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Top Benefits of Hiring a B2B Marketing Agency

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If you fail to reactivate your sales, despite having a marketing strategy implemented, you will probably need to look into some B2B marketing agencies as a partner.

When you see that you do not reach the marketing and sales objectives that you had set for yourself. When you think you have tried everything – without success – to attract customers and improve your income statement. When your B2B Company does not have enough structure to develop its own marketing department. When…

In all these cases, the answers emerge from the concern. And often, those answers are out there. Specifically, out of the box…

To think outside the box is to open doors to the imagination, to other solutions that you have not yet considered and … -Why not? – Also open the doors of your company to the external help of a B2B marketing agency. HELP!


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The Google Photos App got a complete overhaul – here’s what’s new

Get your digital nostalgia on, Google Photos is getting its largest overhaul to date, with simplified ways to find your scattered memories, a new map view, and a spiffy new logo. It’s aimed at highlighting your favorite old pics, according to Google, and uses an automatic tool that groups your pictures and videos based on location.

The Memories tab that was introduced last year now has a new “Recent Highlights” section, aimed at showcasing the best of your recent shots, presumably picked by Google’s AI. That same AI will also guess about which photos and videos you’ll find most interesting as you scroll through, so images of landmarks and things like babies getting larger thumbnails, with boring stuff like receipts shown smaller in the grid.

The top of the Memories tab has quick links to the people and pets that show up the most in your images, showing off

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5 Reasons to Work with a Digital Marketing Agency

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Every well-informed business knows the importance of leveraging digital marketing to not only survive but also thrive.

However, with so much ground to cover and so many parts, digital marketing is a high-wire act for a small team. You’ve got content, social media, PPC, email, and graphic designing among other key areas.

Most businesses lack the resources, time, and expertise to handle a large-scale campaign for such an undertaking.

It’s more cost-effective to hire a digital marketing agency that is dedicated to the task. In this blog, we’ll get into the nitty-gritty of why it makes sense to work with a digital marketing agency.


Core Team Members work on Core Tasks

Running a digital marketing campaign requires time. And time is money. When you ask a core team member (someone who handles business-critical tasks) to handle digital marketing, they’ll not be able to focus on growing

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