Science

When it comes to different service sectors of our economy, the companies found therein could function on wildly varying principles.

That being said, there are certain aspects of running a business-to-customer company that are the same regardless of what kind of services or products you’re offering, moving companies included.

For instance, you need to think about your business’ online representation. And that’s precisely why search engine optimization is crucial — the more people find your website organically, the more leads you’ll convert into customers.

But pulling this off is rarely simple; proper SEO strategies only work in the long term. And not only that, but they require tackling a wide array of aspects before you can be certain you’re getting the most out of your company’s website. As an example — the importance of reviews for the SEO value of your moving company cannot be overstated.

Digital marketing trends come and go at an accelerating rate. It is difficult to keep up when what was performing well one day can decrease your rank in the search engine results pages (SERPs) the next because Google has released a new algorithm.

The world of digital marketing can be tedious at best, but that doesn’t mean marketers have to give up hope whenever trouble strikes. Here is a definitive list of three digital marketing strategies that continue to work, and are forecasted to remain popular into 2019.

Content Marketing

Google deems content marketing as a crucial element of any business’ digital marketing efforts. Marketers place content marketing ahead of big data, AI and social media marketing. Content marketing, however, is more than writing a blog post with a few keywords dotted throughout. Infographics, video, live video streaming, and podcasts are all forms of content marketing that