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61% of customers make informed purchase decisions based on the reviews or votes they find online. Product reviews have been proven to be the leading sales drivers. The “Reviews” or “Testimonials” page is one of the most powerful pages of your site. It can make or break your e-commerce experience. Online reviews make an essential aspect of a consumer’s purchasing decision. That’s why, when running a business, it’s crucial to monitor all reviews that pertain to your products and services.
Of course, you want to generate more online reviews, and these should be real and positive reviews from real customers. In that way, you can achieve your marketing objectives and, eventually, your short-term and long-term business goals.
In this post, you’ll learn the different ways on how your business can obtain more online reviews.
Ask for Reviews
If you want people to review your products, why not ask them? Asking can be quite intimidating especially when you are not used to it. But asking your customers to return the favor is like telling them how confident you are about your product. Assuming you have done your best to exceed their expectations, tell them that you would be grateful if they will let others know.
When Shipping Product, Include a Note that Encourages to Leave a Review
The best time to get a review is when your customer has just received their purchase—when the satisfaction and excitement are still in the air. Thus, do not forget to include a note to say you hope that they enjoy their new gadget, headphone, or whatnot, and ask them to visit your site to leave feedback.
Offer Free Products for an Honest Review
If you browse through the Amazon site, chances are, you would come across testimonials by customers mentioning that they have received certain products for free in exchange for honest feedback. You can apply such a strategy to your site. You can also offer them free trials, discounts, or giveaways if they send in a video review. The possibilities are almost endless. Remember, the more enticing your offer, the more reviews you would likely receive.
Find People Who are Willing to Review your Products
You may stumble upon some customer reviews that have been written about your company on personal blogs or social media that are unsolicited. Setting up daily notifications through your email to keep track of brand mentions that may include your business name, brand, or specific product name plus the word “review” proves to be very beneficial. You can use such alerts to find out if there are any reviews about your product and ask those people who have talked about your brand if you can post their comments on your reviews page. More often than not, they’ll be glad to do so, especially if this is in exchange for a link from your site.
Find Bloggers in your Niche Who Review Products
Getting reviews from online content creators and bloggers can contribute significantly to the success of your new product or your ecommerce store as a whole. Once you get good blog coverage, make it a point to continue cultivating those relationships. Every now and then, check the comments section of any post you may have been mentioned in and discuss possible concerns openly. More importantly, thank the blogger for doing the coverage.
Seek Professional Help
If you want to get more online reviews or votes for that matter, you can seek the help of online review professionals or a service like buyvotescontest.com. Knowing that an expert in managing your online reviews will give you peace of mind and assurance that you maintain your good business reputation.
Here are the services offered by online review professionals:
Negative reviews are not always easy to remove, so review management services come in to create promotion strategies to suppress negative content and promote more positive ones.
By creating more positive content, negative content is overridden, thus protecting your business reputation.
With reputation auditing service, you’ll be able to calculate the overall average star rating of your product or brand and highlight weaknesses on important sites.
Also, you’ll determine the number of check-ins tagged in social media. In that way, you can create better strategies to improve your online reputation and resolve the concerns and queries of consumers faster and more accurately.
Fake Review Removal
Even fake or illegitimate reviews can harm your business. That’s why it’s always recommended to remove them from being seen online.
That’s when review removal services can help you – eliminating fake reviews in various online platforms, most especially in social media, where a lot of people interact or talk about their experiences, most especially when using your products and services.
Invest in a Reliable Review Management Tool
Review management tools ensure that every online review is well documented for proper monitoring and to determine the best actionable steps to benefit your business. These tools are computer automated programs or software you can use to track and post reviews on social media channels and other online platforms.
Here are some tips and reminders when choosing the best review management tool:
It’s important to use an online review management tool that you can easily sync in various online platforms, like social media channels. In that way, your social media managers can read and address all positive and negative reviews.
Safely Store Data
Choose a reliable review management tool that also handles data securely, so no information is leaked outside, most especially to your competitors that they can use against you.
When customers are asked to leave reviews, most of them respond and leave a good review. So, why not take advantage of email marketing and shoot a message to your customers to rate your products and services or your company as a whole?
Take Advantage of Social Media
About 77 percent of consumers read online reviews before making a purchase. Whether a good or a bad review, having online reviews would automatically authenticate that your business exists, and people avail of your products and services. One of the most powerful sources of online reviews is through social media.
You can get more online reviews by taking advantage of the power of social media. Create your business Facebook fan page and encourage your followers to like, share, and comment. Hiring an expert social media manager can help you generate more positive reviews by implementing effective social media marketing strategies.
Here’s how you can use social media to get more online reviews:
Hold a Contest
Give cool prizes to the ones who provide the best reviews for your product.
Take a Survey
Post an interesting question to seek people’s opinions and ideas is a good way to generate more reviews.
Review or Comment Other People’s Post and Businesses
If you comment on a social media user’s posts, you’ll likely receive the same treatment. So, be active on social media, and people will also be responsive and leave reviews to your page.
Online reviews can make or break your business. Whether it’s a good or a bad review, there’s always someone who can read it.
Reviews can lead to creating different assumptions about you and your business, and you don’t want bad reviews to ruin all your marketing efforts. That’s why you aim to get more positive online reviews instead.
You can achieve this goal through email marketing, using review management tools, and seeking professional help.