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3 Digital Marketing Strategies That Work

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Digital marketing trends come and go at an accelerating rate. It is difficult to keep up when what was performing well one day can decrease your rank in the search engine results pages (SERPs) the next because Google has released a new algorithm.

The world of digital marketing can be tedious at best, but that doesn’t mean marketers have to give up hope whenever trouble strikes. Here is a definitive list of three digital marketing strategies that continue to work, and are forecasted to remain popular into 2019.

Content Marketing

Google deems content marketing as a crucial element of any business’ digital marketing efforts. Marketers place content marketing ahead of big data, AI and social media marketing. Content marketing, however, is more than writing a blog post with a few keywords dotted throughout. Infographics, video, live video streaming, and podcasts are all forms of content marketing that

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Your costly YouTube TV subscription is seeing another price hike

If you subscribe to YouTube TV, then I’ve got some bad news for you. Announced today, YouTubeTV will go upon in price from $50 a month to a startling $64.99. The new pricing will take effect immediately for new customers and current subscribers will see the price hike on their next bill.

So, why the price hike? Well, starting today, YouTube TV subscribers will get access to a variety of ViacomCBS channels. The channels included are BET, CMT, Comedy Central, MTV, Nickelodeon, Paramount Network, TV Land, and VH1.

Other channels will be added, as well, including BET Her, MTV2, Nick Jr., NickToons, TeenNick, and MTV Classic. These, however, will be added at a later date.

This is not the first time YouTube TV has experienced a price hike. Back in 2019, the price was raised to $50 from $40 as the service added new channels to the

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How To Measure Video Performance

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Video is no longer the future; it’s the big thing right now. According to Oberlo.com, YouTube has more than 2 billion users worldwide and averages 1 billion hours of watched videos every day.

YouTube’s active user base is 25% of the world’s 7.8 billion population total. With the average person’s attention span lasting eight seconds, it makes sense that video is a prevalent force in the marketing world.

So how can we measure video performance? There are four important measurements that you should keep your eye on.

Play Rate

The Play Rate is broken down into this formula:

Number of times your video was Played/Number of Views the video generated = Play Rate

When a user is scrolling through the news feed and the video starts to play its preview, which generates a Play. When the user clicks on the video so they can watch it, that

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The best iPad stands to maximize your productivity

Okay, so you’ve finally done it. You are now the owner of the best entertainment, productivity, still-not-a-computer known as the iPad. Congratulations, you should feel good about your purchase.

The thing is, your iPad is only really useful when you’re holding it. Putting it down on the desk makes every little navigation tap a nightmare, and good luck using it to display recipes while you’re in the kitchen. That means you need a stand to make your ergonomic woes a thing of the past.

As with any buying decision, there is a lot of points to consider. Do you want a stand that also works when you are holding the iPad? What height do you want it to be at? Do you care if it matches the anodized aluminum body of the iPad?

Whatever your needs, we’ve gathered the cream of the crop of iPad stands that are on

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Top Benefits of Hiring a B2B Marketing Agency

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If you fail to reactivate your sales, despite having a marketing strategy implemented, you will probably need to look into some B2B marketing agencies as a partner.

When you see that you do not reach the marketing and sales objectives that you had set for yourself. When you think you have tried everything – without success – to attract customers and improve your income statement. When your B2B Company does not have enough structure to develop its own marketing department. When…

In all these cases, the answers emerge from the concern. And often, those answers are out there. Specifically, out of the box…

To think outside the box is to open doors to the imagination, to other solutions that you have not yet considered and … -Why not? – Also open the doors of your company to the external help of a B2B marketing agency. HELP!

But

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