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The healthcare space is brutally competitive. In this post, learn about some SEO trends and how they can help get you more leads.
The healthcare industry has undergone rapid change in the last decade. With the rise of new technologies and new medical procedures, it’s no surprise that the way people search for healthcare providers is changing as well. The internet has made it easier than ever for people to find information on their own. Still, with so much information out there, it can be difficult to know which sources are reliable and trustworthy.
This post will discuss some of the top healthcare SEO trends that are taking place in the healthcare industry right now and how they can help you succeed in your business.
Content is Still King
In 2022, content is still expected to reign supreme. The more content you have on your website, the better it will rank on search engines like Bing, Google, and Yahoo. This means that if you want to succeed with your business, then you need to create high-quality content for your website as well as social media accounts on platforms like Facebook and Twitter. For health websites, Google algorithms need to see how much experience your site has. It also looks at the authority and trust of a site or blog to determine its rankings. The higher your site ranks based on these factors, the higher your site will ultimately rank.
If you are a newbie, one great way to develop them is through guest blogging. Just make sure to guest blog at a site with a high Domain Authority. You will be leveraging the site’s DA and trying to get its audience to come to your site. You can check out a site’s DA for free here. If you are new to writing content that algorithms like, then it is recommended you work with a good SEO services provider firm, one that has experience working with healthcare organizations.
Content marketing is one of the most effective ways to increase traffic on your site and build brand awareness among consumers who are looking for products or services related to your niche. One of the simplest ways to get organic traffic for your website is to share your content pieces on social media platforms such as Twitter, Instagram, and Facebook. Write blogs and post them consistently on your Facebook page or group. If the readers find it effective, they will click on the link to try to consume more content.
Focus on Health Literacy
Search engines like websites that provide value to their readers. If your website gets visited by a lot of people, Google takes it as a vote of confidence that your site is popular. Promoting health literacy can help position your website as an authority in the industry. It’s about making sure that people can understand your content and make good decisions based on what they learn from your website. Also, make sure you write long-form content that has long-tail keywords as they have a higher chance of converting. If this is too overwhelming to execute, then you can always outsource to a good healthcare SEO services agency.
Mobile users outnumber desktop users in many markets, so if you’re not optimizing your content for mobile devices, you could be missing out on a lot of traffic opportunities.
Google moved away from its traditional desktop-first indexing system and switched to mobile-first indexing in 2020. While most websites have already made this switch, there are still some websites that are yet to do so. If your website isn’t mobile-friendly or hasn’t been updated to be mobile-friendly yet, you risk being penalized by Google for displaying substandard content on mobile devices. To avoid this penalty, make sure that your website has been optimized for both desktop and mobile devices so that it displays well across all devices.
Mobile-friendly content includes responsive design and other techniques that make it easy for users to access your site from any device they choose. You should also make sure that your site loads quickly — otherwise, mobile users will simply bounce off or close their browser window because they’ve decided it’s not worth their time waiting for a page to load. Another aspect of a mobile-friendly site is enabling and optimizing voice search, which is a growing avenue for search engines.
Optimize Your Video Content
Try to add video content as they do better at explaining complex subjects, particularly in the healthcare industry. Make sure to place the right keywords into the video description and title. There are several free and paid tools you can use to find these keywords.
SEO-Friendly Web Design
The healthcare industry is very competitive yet lucrative because of the high profit margins in this space. To thrive in this hyper-competitive industry, you need to make your site as healthcare SEO-friendly as possible. This means using clean code with relevant keywords on every page, focusing on user experience, using key phrases in titles as well as headers and descriptions, etc. Other factors include technical elements such as site architecture and content optimization.
About the Author: Douglas Campbell is an experienced healthcare SEO services professional based in San Diego who has helped countless healthcare practices move to the very top of search engine rankings. He has been linked with reputable local SEO service provider in San Diego, Search Berg.