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To forge a great SEO strategy, you need to put yourself in the reader or user’s place and ask yourself if the content is truly valuable or not, if the website offers ease of use or not, and if the brand is trustworthy or not, all specifically on mobile devices.
Websites must rank in Google’s top 10 results for their target keywords; otherwise, the websites will be as good as invisible on Google. Unfortunately, per HubSpot, 75% of searchers click on nothing but only the first page of search results.
However, with best SEO practices, you will be doing the groundwork to build a super-strong website that will vastly increase its visibility in search. Once done with this groundwork, you can start working on advanced techniques, such as keyword research and linking building.
5 Topmost SEO Tips For You to Follow in 2021
To help you carry out the SEO techniques correctly, we have found five top SEO tips that you cannot afford to miss if you want your website to perform incredibly on search engines. So please continue reading to find out what are the top five SEO tips we are talking about.
Please pay attention to User + Search Intent
User intent and behavior change all the time, so it is essential for you to refocus on your users’ search intent every year. If you have an understanding of your users’ search intent and provide them with appropriate answers, your business will immensely benefit from it. For this, you need to move away from the traditional best SEO practices and focus more on understanding what is happening within searcher intent or SERP because algorithms are becoming more robust than before.
If you closely pay attention to search results, you will gain an edge in creating competitive content in how users wish to see it. For instance, Google has already put on the result on show, which it thinks serves users’ intent. You can now use this data to frame your strategy. Only those SEO pros will taste success in the years to understand how to fulfill a searcher’s needs.
Look for Retention, Customer Analytics, and LifeTime Value
In 2021 and years to come, importance will be given to data on behavioral analytics. By behavioral analytics, we mean what your user is doing, how they are doing it, and how fast we can make them do that thing. Along with behavioral analytics, reverse engineering will be applied to the content you publish.
Through first-party user research, you can unlock new opportunities with service offerings and ideas on content, which keyword research may not find. It is your post-acquisition content that must answer the needs, questions, and concerns that your customers are expressing in their search. If you fail to do so, you might risk losing them to your competitors.
You can go to your Google Search Console keyword data along with common question modifiers to search relevant and existing topics that need attention. You must ensure these answers are factual, concise, and published to a related FAQ topic page. A key element to attract and retain customers is offering them value.
Track Brand SERP Optimization, Knowledge Graphs, and Entities
In 2021, the entity-based search starts with Google’s clear understanding of who you are, what is your target audience, and what you have to offer to them will gain more traction. To make these three questions understandable to Google, you can create or enhance your entity’s presence in the Knowledge Graph by making the graph personalized.
Google can scale customized knowledge graphs because they have access to almost all its users’ information, such as search history, social media, emails, and several other types. So, establishing a successful relationship between your credentials’ rightfulness to content and how Google perceives value from content will hold importance. Doing all that is said above will help you optimize your brand’s complete digital presence and the way Google features them.
Today, in addition to your website, the properties you own and their interaction with one another on the SERP play a vital role if they all come together via multiple snippets and tell a compelling story about your brand. Therefore, an SEO pro’s first step should be to track their brand’s result score in the knowledge graph API.
Use Page Experience Optimization and Core Web Vitals
In early 2021, Google introduced a new ranking factor named CoreWeb Vitals that focuses on-page experience metrics, which was ignored. Businesses and websites must ensure that they do not fall behind their competitors, which is possible by gaining insights through tools like Crux API and Lighthouse.
Everything, including mobile-friendliness, page speed, image optimization, rendering, and security protocols, requires optimization. According to a Technical SEO Consultant at Builtvisible named Rachel Costello, in addition to making your site’s page accessible and understandable to a search engine crawler, you must know how your page makes your visitors feel.
To learn what your visitors feel when they visit your page, you should take a user-centric approach with your optimization efforts with a focus on:
- How smoothly and fast the pages load.
- The ease of using and navigating your website on mobile phones.
- How quickly do pages respond to user interactions?
- How safe and secure your website connection is when users are browsing through it.
Make Sure It’s Mobile-Friendly SEO Techniques
It is up to you to make sure that your website and/or content equally works well on mobile devices because this is where maximum searches are conducted. You should see what experience your visitors have when they access your website or content through their mobile phones and make their website mobile-friendly by applying relevant mobile SEO techniques.
A few years from now, Google will start to ignore your desktop websites and determine rankings based on their mobile sites. Therefore, you must thoroughly review your site’s pages and ensure that they are easy to navigate. Each of them is intuitive for every user, and you are not keeping any valuable images or content hidden from your users on mobile devices.
For now, you may keep a different experience on your website for desktop and mobile. But, eventually, Google will stop ranking your desktop and mobile experiences differently.
The Parting Note
The SEO tips mentioned above are straightforward to apply. There’s no rocket science behind it. The main ingredient in all the five tips is to understand your visitor’s behavior and move accordingly. Your primary aim should be to keep your visitors happy and satisfied with what you are offering to them because if you can do so, your customers will not go elsewhere to resolve their issues.
Originally posted 2021-07-08 20:44:51. Republished by Blog Post Promoter